![]() And, over time, you end up owning gross margin when you own discovery and demand generation. ![]() “When you own discovery, you own so much of the ecosystem you own demand generation. What that was really about was creating discovery and owning discovery. ![]() In September 2019, Paul Vogel – Spotify’s CFO – told investors: “If you think about what really changed in music and where our growth from… people talk about how important it is to be on Spotify playlists and Discover Weekly and those types of things. Their SPOT share price forecasts range from 110.00 to 300.00. Investors have been wanting to see this gross margin ratchet up into the 30-percents, largely as a result of Spotify’s original content strategy in podcasting. 25 brokerages have issued 1 year price objectives for Spotify Technologys shares. Spotify posted a Q1 gross profit margin in the mid-20s (25.5%), and announced that it expected this figure to remain flat in Q2. However, some analysts were unimpressed with Spotify’s gross margin result. This net growth was achieved despite SPOT’s previously-announced loss of 1.5 million subscribers in Russia in Q1, where Spotify is no longer billing users following the invasion of Ukraine. That’s up from the 180 million subscribers the company counted at the close of 2021. Global subscribers of Spotify grew by 2 million quarter-on-quarter in Q1 2022, increasing to 182 million subscribers globally. Spotify received a lukewarm response from analysts to its Q1 2022 earnings report last month, despite healthy gains in both global subscriber numbers and Monthly Active Users (net of Russia).
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